Website Design To Take The Bounce Out Of Your Landing Pages

The sheer volume of information (and prevalence of poor content and advertising) on the internet has created amazingly short attention spans in website viewers. You have around 10 seconds to convince visitors to your site that you have what they need; that that remain unconvinced after that initial impression are considered to have bounced. The unfortunate thing about these bouncing visitors (who, together, make up your bounce rate), is that many of them probably do need what you have. However, poor initial impressions from the website design, mismatches between the pre- and post-click branding, and poorly chosen keywords for search engine optimization can drive these potential conversions away from your site, wasting thousands of web marketing strategy and search engine marketing dollars. Today we look at 6 essentials for cutting your website’s bounce rate.

Website Design To Take The Bounce Out Of Your Landing Pages

Upgrade your website design
Your bounce rate is comprised of visitors that leave within the first ten seconds or so (depending how your particular web analytics package measures it). However, if your website is poorly designed, looks amateurish, is outdated or covered in advertisements, they’ll form a negative impression of your business long before that ten-second mark. Your website design should be the initial starting point in any campaign to improve bounce rate.

Website Design To Take The Bounce Out Of Your Landing Pages

Revise your keywords
If your website is ranking highly for search terms that are largely irrelevant to your business, you’ll need to review your keywords used in search engine optimization. If you haven’t implemented a search engine optimization campaign, this is most likely the problem, and you’ll need to do so!

Website Design To Take The Bounce Out Of Your Landing Pages

Deep linking and landing pages
This is especially relevant to large corporate websites. If your visitors arrive through a link for a specific product or service, don’t make them decipher the path to that product or service through your home page. Make use of deep linking as part of your link building strategy – this can also help with search engine optimization.

Website Design To Take The Bounce Out Of Your Landing Pages

Call them to action
If people aren’t sure what your website does (and how they are supposed to end up interacting with it), they are likely to leave fairly quickly. Incidentally, if your website lacks calls to action you might also find in your web analytics that people spend a long time on site, visit many pages and sub-pages, but your conversion rate remains especially low.

Simplify
People have access to more options with the internet than they’ve ever had before … and much of the time, more choice only means more mental effort and time. Web analytics shows that the websites that do well are often those that give a few limited options. Talk to your web marketing strategy and website design teams about how you can achieve this, even with sizeable corporate website.

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