The Small Business Marketing Solution – Ceramic Coffee Cups

Small businesses are between a rock and a hard place. Usually they are coming into an environment that already has plenty of competition and they need to find a way to make themselves competitive in an over-saturated market. This means they need to find ways to bring in customers to their own business and steal customers away from other businesses. Most small businesses rely on word-of-mouth advertising and newspaper advertising, but there are other types as well. For example, you could walk around wearing a billboard, you could hand out flyers, or you could give away promotional items. Of those last few methods, the best by far is to give away promotional items. The promotional items you give away don’t even have to cost that much to be effective. For example, you can give your customers ceramic coffee cups as a gift, complete with your company name and logo on them. These mugs will cost you a few dollars at most but they can bring in a lot of customers to your business. If you think about the 15 years that cup may be in the cupboard and the hundreds of people who will see it, you can see that it is a great way to market your company today, tomorrow and a decade down the road. This is why so many companies look to products like ceramic coffee cups as a way to market their company to customers. Small businesses need to work hard to bring in business and the way they can do that is with promotional items like ceramic coffee cups. If you want to go...

Marketing Your Small Business

Small businesses know that having to market is a priority if you want to let as many people know about you. It is an essential part of the business process. No matter your business, you won’t make any money unless you have customers purchasing your product or service. And the only way to get customers is to market it. You can have the miracle drug or even the most beneficial service to mankind; but unless people know about you, you can never grow your profits. You are just wasting your time trying to jumpstart your business without marketing involved. So where do you start? Where you are, of course. Start placing an advert or signage to announce to passersby that you are open for business. Don’t forget to have a weatherproof sign so your advert would still be upright no matter how the weather changes. Next, start having a phone brigade, text brigade, email brigade – whatever it is, the bottom line is to get in touch with your target clients to let them know you exist. Talk to them. Put up large poster printing ads in your community. Have your poster printing company come up with a simple yet quality design for your print posters. Have your nephews and nieces go around your neighborhood and put door hangers in every house. Ask your local newsagent if they can have your brochures on their stands. As long as you’re asking anyway, go to your local newspaper and see if it would be possible for your flyers to be inserted in their paper. And leave as many as you can...

Small Business Export

A very good way to help minimize the effects of a poor economy is to increase the size of your customer base. One of the easiest ways to do that is to enter into the realm of exporting. Regardless of what you may think, exporting your goods to another country is no mythical, mysterious thing which is only something that large global businesses are capable of doing. Nor do you have to worry about customers in a foreign country not buying from you because they don’t know who you are. If you can sell your product locally then your products will sell just as easily, sometimes even better, internationally. Exporting your goods across international borders is no more difficult for the small business than it is for the Fortune 500 company. In fact for you, the small business owner, it may be in many ways easier than for a large corporation, because you handle all the decisions yourself. Another thing to keep in mind is that your business may have an easier time dealing with any customs regulations simply because it is smaller, and it is in the best interests of the government to facilitate the exporting of your products. Depending upon the product you are interested in exporting, it might take only a single sheet of paper to make the customs agent happy. A simple form may suffice in handling all of your required paperwork for exporting your goods. People in other countries are eager for your products. There are many places online, and at your local library, where you can discover the contact information for distributors, warehouses,...

Using Social Media In Small Business

The power of Social Media for a small business cannot be under estimated or ignored any longer. I appreciate many small business owners say, I don’t understand it, I don’t need it, it’s a waste of time, however the facts of the billions of people connecting through social media outweighs those thoughts and in today’s world social media just has to be part of your marketing strategy. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing. Social media becomes another touch point across the customer service touch points in a business. If you aren’t using social media in your business strategy, you are already behind your competition. The growth of social media has impacted the way organizations communicate to one another as well as to their prospects. Social media should really be used to add value to your prospects life, add value with information and resources and keep them up to date with events, specials and changes. It is very important to know how to structure and manage a Social Media Marketing campaign as your company’s reputation depends on it. The core of a social media marketing campaign is always your website or blog. Taking prospects from social media back to your main hub is very important and also provides you with numerous advantages, such as website traffic, greater display of products or services and building a community of followers. It’s about putting social media in the centre of your marketing strategy, optimizing your site or content and making it an attention magnet. Social media is still seen...

Home Based Business Ideas 2010 – The 10 Small Business Ideas For 2010

Home Based Business Ideas 2010 Small businesses are everywhere, but only a few actually have made it to the top. Obviously, if you are like me, you look at a small business as a sizable investment because no matter how small it is, there is still a start-up cost to pay. In this day and age, people are looking to save as much money as they can. Unfortunately, the economy isn’t what it used to be and people have had to adjust. But yet, even in these hectic times, time is till moving forward, and everyone is looking to become an entrepreneur. Home Based Business Ideas 2010 Given below are the top 10 small business ideas for 2010 that are likely to grow and become very popular over the coming years: 1. Organic Cloth Diapers – The neat thing about this is that it is very simple. You can find organic cloth almost anywhere, and if you own a sewing machine and know how to sew a diaper, you are all set. Right now, people are struggling just to pay the electric bill, let alone pay for diapers. Another great thing is that people will never stop having kids, and they will also never want to stop saving money! To boot, they are contributing to a healthier environment – which is something that has become very crucial…and even trendy! 2. Working From Home Online – A business that lets you promote products, such as affiliate marketing is expected to grow enormously over the next few years. The great thing about it is that the start up cost is small,...