Solar Energy Companies Who Plunder Your Dealer – Solar, Heat Pump, Operation – Heat Pump Industry

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

2010 Solar Energy Competition will be fierce, not just pure performance advantages in product and technology competition for market share up, but more to the customer number and quality of the competition for clients, more mental resources to win the dealer. I visited the market in the process learned that dealers are not the first thought of joining a brand name, but most need is good quality and good after-sales service of products and businesses. Chose a number of brands, is because those brands are the outstanding representatives of the solar industry, or leaders. As a result, the brand captured the psychological status of dealers through their enthusiasm and guidance to promote consumer products and thus become the first choice for end-customers.

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

Look at our solar water heater market and abundance of products with consumer impulse pupil, is also confused with thousands of dealers operating force options, we can not help feeling what kind of business can choose? What kind of brand choice? What kind of product is more reliable? Why the big brands will emerge the first time the consumer’s mind? Today, solar energy has been intense competition in the market every day tens of thousands of product information, consumer information overwhelming. From CCTV to the TV then to television, from magazines to the provincial evening newspaper, from Optimus Prime to move the media bus, the street from the public welfare Advertisement To the style sheet flyer advertising it can be said of consumers every day in the media voice, but the consumer’s brain capacity is limited, and because consumer habits, and psychological habit, more is avoided and no use exclusion of information, from several major brands within the industry point of view, only the Texas, Beijing, and Lianyungang of a brand in the consumer mind a very deep impression, and our dealers is the same day, the ups and downs with the influx of advertising from the ebb tide, and some manufacturers provide advertising support thanks, and some manufacturers do not blame the strength to advertise, it also breeds the majority of dealers do not reflect on his less than between, but the market lost in everything responsibility to the factory side. Thinking like eating a bowl of pot, and finally gave up the management of existing brands or to become concurrently.

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

Solar Marketing Homogeneity means the deterioration of the trade dealer is still a very volatile group, dealer recruitment, management of how to achieve differentiation, humanity, integrity of every important issue facing enterprises should improve customer loyalty degree should be included in enterprise marketing management system, because changes in dealer markets often affects the nerves negligence on the regional market will result in incalculable losses. Typically, a regional manager to leave, a policy change, a product of the change, it will lead directly to regional markets Sell Volume decline, prompted dealers and lack of confidence in the development and migration, and even captured by competitors. Why is that companies will lose their dealer personally developed it? Why do opponents plunder? I express the following aspects from their own point of view:

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

A contractual promise can not be honored, clerk empty promises

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

Investment and channel maintenance is the worst most of today’s solar energy business headache, on the market, I know Shanxi, Shandong and Anhui provinces in the province of a brand market investment can be described as fast, but because investment meeting the terms of the commitment no time to fulfill, dealers felt after the first fight was paragraph, and so manufacturers have emerged between the “flash marriage” phenomenon of large numbers of re-development of regional markets resulted in complications, while the first batch of products sold problems after the sale will be revealed, such as a brand for manufacturers in Changzhi City exchange problems between the vacuum tube differences, one user reported that the month-long repair time, failure to repair and replacement, were in Changzhi City TV Taiwan, the people part “Shangdang night line” exposure, with dealers and manufacturers have resulted in the loss of reputation, these problems actually are related to contract terms when the first sign of concealment or unclear, there is the business staff of the oral caused by excessive commitments. Such cases abound in the industry, can be said to be a common problem, and thus a kind of morbid, causing manufacturers to develop new business within a short time worked hard to terminate cooperation, and loss of customers. Business and life insurance agent to keep honest, unpredictable changes in policies. Manufacturers integrity problems, some business managers prefer casual commitment to customer conditions, the results can not be honored, or rebates, incentives can not be fulfilled to the customer, the customer most concerned about and no good faith business cooperation. Once the integrity is a problem, customers will often choose to leave.

Solar Energy Companies Who Plunder Your Dealer - Solar, Heat Pump, Operation - Heat Pump Industry

Second, common principles can not guarantee support for “distortion”, lack of communication

Concept because different vendors, manufacturers seeking quick profits from advertising, promotions, product line to the dealer pulled a long, enabling customers to input and output is not proportional to the customer operating a great burden, unbearable, the principle of co-operation can not be unified. As the solar intensity of competition, resulting in dealers not to do activities, not to do the activities mainly due to: a unilateral operation and carry out, without backup, each activity takes thousands of pieces, some manufacturers are just some of material and a small amount of money , the enthusiasm for the dealer is not very strong, some manufacturers is a different quality assessment activities, resulting in the final reimbursement to the dealer’s advertising support has shrunk, and some manufacturers are frequently urged Yahuo, customers bear the burden and the practical ability do understand. Relationship between customers and manufacturers is to tie together the interests of the salesman and the customer should always maintain a smooth flow of communication, the actual customer experience to understand the real suffering and problems need to be addressed, and truly become a customer management assistant, guiding the formation of expert-type and co-operation, than the customers know more about his business, in good faith to care about the customer’s operations trivia. Emotion is a very important communication link, usually sales, after-sales department, marketing department staff to customers that do not directly caused by the indifference of the negligence of the details so that customers are not aware of his importance and respect, coupled with emotional impact the case of poor sales, customers will also take other Road, select a co-brand growth. Case that enterprises ignore a problem is too harsh, and cold treatment of dealers, not take care of their own to serve. Ignore the “God” sound.

Three, one-shot deal Some owners of private enterprises compared

mean, in some regions the arrival of corporate agents all the way to visit, at the end, no meal to eat, when others have given good way ticket counter when it is said, should ask you to dinner, Of course, this is a reasonable length, is also

I am China Chemicals Products writer, reports some information about marble chips , timber merchant.

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