Private Practice Physical Therapy Secrets

Having your own private practice in physical therapy is a dream come true for many physical therapists because many therapists aspire to achieve freedom and financial independence, which is attained by running and owning your own practice. From this point, you can grow your practice to reach corporation status with a rehabilitation side, as well as a wellness side to your business. The beauty of private practice is that you can have the world if you know how to work and grow your practice.

Private Practice Physical Therapy Secrets

The reality, though, is that there are therapists who fail at private practice, but there are also a good number of therapists who succeed. There is no one great secret to this success, but there are a number of factors that contribute to a thriving private practice.

Private Practice Physical Therapy Secrets

One of the main contributing factors is you and the education and training that you received. The skill of the therapist is obviously the main draw for patients. No matter how much you equip your clinic with the latest hi tech gadget, if your mastery of physical therapy concepts and practices is weak and you have a poor bedside manner, your practice will languish.

Private Practice Physical Therapy Secrets

Therefore, you need to begin by establishing yourself as the expert in your field. This means excelling in the practice of physical therapy and continuously updating your knowledge with the latest technique and clinical skills to share with your patients. It also means sincerely caring for the welfare of your patients. Patients can sense if you are sincere and they respond by being loyal to you and sending referrals your way.

Private Practice Physical Therapy Secrets

This loyalty now translates into word-of-mouth marketing, which is the best and cheapest way of growing your practice. Satisfied patients are the best patients to tell other people about what you do because new patients perceive other patients’ success as potentially their own success. In addition, new referrals tend to trust the recommendation of family and friends especially when those family members and friends have a positive experience with you.

Another way to grow your patient load is to get involved in community events. The more people who know you, the less of a stranger you will be to them and the more trust you will be able to develop with them. Network with both professionals and lay people. The greater number of people who know what you do, the more they can tell other people they know about you.

Liaise with your local chamber of commerce. Offer your services as a speaker in seminars pertaining to health and wellness in the corporate setting. More often than not, your local chamber of commerce will provide you with contacts, which you can then proceed to develop a relationship with. This leads to plenty of goodwill and patient referrals.

Setting up and running a private practice in the field of physical therapy can be very challenging. Many times, therapists are not familiar with the slick world of marketing and advertising. However, arming yourself with a few marketing basics should be of useful help. Most of all, allow your sincere desire to help to come through. It may sound corny, but at the end of the day, patients do look for that sincerity.

Nitin Chhoda has a blog on private practice physical therapy. Get a free physical therapy marketing system with a DVD, book on physical therapy marketing and over 8 hours of audio at marketing physical therapy and forever change the way you market your clinic.

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