Branding Yourself on eBay

In this article, I would like to share on the importance of branding in doing your selling on eBay.

Branding Yourself On EBay

I’ve found a lot of sellers on eBay are only focused on selling and do not have any emphasis on the importance of branding in their online business.

Branding Yourself On EBay

Why is branding important?

Branding Yourself On EBay

Branding is important because you want to differentiate yourself from other regular sellers so that you can easily capture your visitor’s interest in purchasing from you. A seller with his or her own style and way will help their visitors to remember them and will indirectly increase the visitor’s confidence in purchasing from that particular seller compared to other regular sellers that are selling the same item.

Branding Yourself On EBay

Branding will directly give the impression to your visitors that you are an expert in your field and will give the feeling that you are a seller who knows his or her market very well.

The question is what are the ways that you can do to increase the branding for your business on eBay?

Here is the list of a few simple things that you can do to improve the branding for your business:

1. User ID – If you are just starting out on eBay, the best thing to do is to choose a User ID that is relevan and appropriate to what you will be selling. As an example, if you will be selling sports shoes, you can choose the User ID SportShoes4U. Your visitors will easily remember you if you are using a User ID that is related to what you are selling.

2. Header – If you have your own eBay Store on eBay, you will have the opportunity to upload your own Header for your store. The header that you use should be something that gives a clear picture of what you are selling and not something that has absolutely no relation to what you are selling. For my earlier example, if you are selling sports shoes, your header should have attractive images of sport shoes. By using an appropriate header, you will give the impression that your online store is an elite store with high quality items. This will definitely encourage visitors to purchase from you compared to other sellers.

3. Color – Another simple branding strategy is by using a consistent color for your whole business. If you want to use the color red as the main color for your business, then you should use the color in all your display and promotion. You should use the color red in your header, in your online store and also in all other promotion strategies that you have for your customers.

There are various other branding strategies that you can do. However, what I have shared here is among the simplest things that you can do to increase your branding.

Do ensure that you use branding strategies for your business in order to increase your reputation and to distance yourself from other regular sellers. You will definitely reap the rewards from it in the long run.

Eruwan Gerry is a veteran buyer and seller on eBay. He is also a certified Education Specialist Trained By eBay. Learn how you can make money 100% automatically on eBay at